Posts Tagged ‘style tips’

Basic & Chic in the Summertime Heat

Wednesday, July 14th, 2010

short-sleeve2Heather’s Yummie July Picks!

Hi Yummies -

Casual summer time fun doesn’t mean letting your personal style go to the dogs! You can keep it basic and still be chic with the right wardrobe pieces.

I live by a few style rules:

  • Get fitted for a good bra - it does wonders for your posture
  • Tuck in your top with a trendy belt - define your waist and instantly look pulled together
  • Invest in jeans that really fit - a dark wash and a little Lycra for the win!

Even with these tips, it’s important to remember that straps and waistbands create bulges and rolls. Sure, I can wear my jeans from when I was 25, but they don’t fit my post-baby, 40 year old body the same way!

That’s where Yummie Tummie comes in - it’s our specialty! Replace those slouchy t-shirts and unstructured tanks (that do nothing for your figure!) with our wardrobe must-have basics collection, and be ready to slim your line and show it off!

The latest and greatest Basic is also my pick for July: the Short Sleeve Crew T-Shirt in white, black and navy. The patented three-panel design gives you the smoothing support on the inside, and a top layer of stretch cotton provides seam-free versatility. You can wear it with everything!

Seven Sassy Short Sleeve Crew T-Shirt Styles:

  • TUCK IT into shorts for the weekend
  • STYLE IT with a skirt to go from day to night
  • LAYER IT under a light summer jacket or cool vest
  • EMBELLISH IT with a scarf or chunky necklace
  • PAIR IT your favorite capris or jeans
  • MAKE IT casual with Flats or chic with heels
  • PACK IT for all your trips and you never have to iron again!

And remember, you always get free shipping when you order two or more items. Stock up for summer!

image4

PS - You can look like Lady Gaga or Rihanna! Enter to win a pair of the A-Morir by Kerin Rose handcrafted sunglasses created for the Yummie Tummie fashion show! They are a one-of-a-kind design with a retail value of $400.




Style of the Week of April 12, 2010: Yummie Shaping Leggings!

Thursday, April 29th, 2010
Let there be leggings!

Let there be leggings!

STYLE OF THE WEEK: Yummie Shaping Leggings!

Let there be Leggings — Yes, this fashion is totally functional! Get your favorite Yummie Tummie shaping support in a style that smoothes, slims, and shapes your tummie, hips, thighs and tush. You will love these leggings with every outfit!

HOW TO WEAR IT:
1. Go long: Pair with a tunic or long sweater that goes past your hips or longer
2. Flirt with skirts: match with a mini-dress or skirt above your knee
3. Step lively: show of fierce gladiators or sexy ankle boots
4. Keep your balance: tight on the bottom works best with loose… on top
5. Start demurely: if you’re new to leggings, begin with a longer top and lower heel
6. WIN A PAIR FROM YUMMIE TUMMIE!




Yes, It Really Does Work!

Wednesday, February 17th, 2010

before-after2

Lately I’ve been in dressing rooms with women all over the world, from New York to Berlin, Amsterdam and London, then back to Boston, Chicago and Toronto, doing Yummie Tummie fashion shows and fittings.

Everywhere I go, women ask me the same question: Does Yummie Tummie really work?

The answer, from me, and everyone who tries on one, is “Yes, it absolutely does!”

Again and again in dressing rooms, I see the same surprise, and then joy, when a woman puts on a Yummie Tummie for the first time and goes from being a before to an after. First you can’t believe such a pretty, comfortable garment, with no pinching, squeezing or rolling, can make you look and feel so good. And then you fall in love with it!

I invented Yummie Tummie for real, regular women. The design is in the details and I designed this to be sexy, comfortable, sophisticated, and to do what it says it is going to do - make you feel and look better in your clothes, on every occasion.

Pictures are worth a thousand words, and the “before and after” image above is of a real woman, who came to our photoshoot in her real clothes. We simply added an Original Yummie Tummie Tank to her outfit, and you can see the results! Yummie Tummie smoothes and slims your midsection to help put your best look forward!

One sure way to find out is to try it for yourself - you will be convinced! As one Yummie Tummie fan recently said on Twitter, “I may never wear anything without the @YummieTummie tank again.”

Whether you go for the ladylike Strappy Tank under a romantic top, the bold Lady Leopard Undercover Yummie with a sexy pencil skirt, or the flirty Ruffle Top with skinny jeans and boots, always remember to show it off!

Stay Yummie!

Heather

PS - Do you have a Yummie Tummie and want to share your opinions? Write a review! We’re always glad to hear your yummie reviews and feedback!




It’s Valentine’s Day and Love is in the Air!

Wednesday, February 3rd, 2010
Lady Leopard Undercover

Lady Leopard Undercover

This time of year I like to take the whole month of February to tell all of the sweethearts in my life - my kids, Jax and Ella, my mom, my sister and most of all, my amazing husband! - how very much they mean to me.

I also make a point of thanking my best girlfriends for always being there, through thick and thin. And I remind everyone to take a moment to treat the most important person in your life - YOU!

Whether your idea of something special is a box of candy, a night out dancing, a glass of red wine, beautiful pink flowers or an hour of blissful quiet in the tub, remember to give yourself a Valentine.

You deserve it!

Here are some of our yummiest Valentine’s Day treats for you and someone you love! And what’s not to love… because after the chocolate, after the kissing, after the celebration - these keep on giving!

  • Stay sweet with the romantic new slimming Camie Pantie in black or nude
  • Release your wild side and feel smooth with the Leopard Undercover
  • Tempt with a glimpse of the must have Peek-a-Boo Cami slip, or be daring and wear it as a dress all by itself!
  • Go edgy and gaga (like Lady Gaga!) with the show it off Yummie Tummie Thong in black over hot red tights
  • Show your sophisticated sensuality with a black Strappy Tank under a classic or boyfriend blazer with a chunky red necklace

Stay Yummie!

Heather




Get a Yummie Start for 2010!

Friday, January 8th, 2010
Yummie Tummie Basic Tank

Yummie Tummie Basic Tank

Happy New Year and TGI 2010! We’re all ready for a new decade and a fresh start.

After a crazy busy year, I seriously indulged over the holidays. Right now I’m very grateful that I invented Yummie Tummie. The Original Tank is my oh-so-reliable best friend!

Whether I’m feeling my most fit or having one of those days, Yummie Tummie basics always smooth, support, and help me feel good about myself. That confidence makes it a lot easier to tackle my New Year’s resolution to finally find balance between family, work, friends and me time (if there is such a thing!)

In addition to wearing your trusty Yummie Tummie Tank, here are three of my favorite style tips for camouflaging all those holiday indulgences:

  • Dress all in one dark color - it creates a flowing line and elongates your appearance
  • High heels - it’s a classic trick: you look taller and skinnier in an instant
  • Bright accessories - a great necklace or armful of bangles draws the eyes up and out, plus they are cheerful fun on a grey winter day!

Thank you for an amazing 2009, and stay tuned: we have lots of exciting new styles for spring, summer and beyond that are going to keep you feeling Yummie in 2010….

Stay Yummie!




Go Long for Versatility and Style!

Wednesday, December 16th, 2009

boyfriend8With cold winter days here, we’ve all been bundling up, and rocking lots of long layers. The look is chic, flattering, and keeps you warm!

One of the reasons I designed my tank in a longer version was to make sure that women of every height and size could have Yummie Tummie choices.  Whether you’re tall with a long torso, or on the shorter side, everyone has an outfit that benefits from a few extra inches of fabric!

A long Yummie Tummie tank is perfect peeking out from under a fitted shirt or funky fur vest. You get the style points – and toasty warmth! — of the layered look without adding bulk.

Match up a long Boyfriend tank with skinny jeans, knee high boots, your boyfriend blazer and a chunky knit scarf in a festive red or frosty blue. The sleek, long lines will have you looking slim and confident all season long!

And low-rise jeans are here to stay, but they sure do have a way of sneaking down! A long original Tank, tucked securely into my jeans and topped with a cozy sweater, makes sure I’m covered no matter how many ways I move around!

Try your favorite Yummie Tummie in long and see how it adds a new dimension to your wardrobe!

Stay warm and yummie!
Heather




Top 10 Affordable Fashion Style Updates

Monday, November 2nd, 2009

yt-heather-color-250x275Hey Yummies!

Lately you’ve been asking me, “How can I update my wardrobe without spending a ton of money?”

My approach to fashion is to take the latest trends and mix a little bit new with a little of what you’ve already got. The result can be a sophisticated-meets-funky-relaxed vibe — and a whole lotta fun!

Here are my Top 10 Affordable Fashion Style Updates!

1. Dress like a lady!
Fun ladylike suiting adds a bit of lux to your look.

  • Try the 40’s inspired suit: belted jackets with peplums and shoulder pads over slim pencil skirts with platform pumps or booties
  • Choose a darling ruffled blouse that will take you all the way through the season and even on to spring
  • Wonderful wool, wool-blend and tweed pencil skirts are all the rage in this season — timeless classics worth snatching up
  • The Yummie Tummie Briefie gives you an hour-glass shape, to show off these ladylike styles!

2. High platform heels, boots and booties
If you buy one thing this fall, choose shoes.

  • The stylish will be waltzing around in towering heels or booties, or the not-to-be-missed items this season, the over-the-knee or biker boot.
  • OTK boots will work with a bevy of looks from super short mini-dresses and last year’s tunics to the slimmest of jeans or cuffed shorts and patterned tights
  • If your prefer a shorter boot, try a motorcycle style with loads of buckles
  • Designer styles are delicious but work a number on your wallet — take a trek to stores like Aldo or Steve Madden and save enough to stock up on other fall tidbits too!

3. The Secret Chic of Fur Vests
Show your wild side!

  • You can make a fur vest work with just about everything – jeans, dresses, even jumpsuits. The secret?  Accent the waist, and get the right length.
  • The perfect fur vest is either a bolero style or belted, which allows you to show off your figure and avoid looking like a walking fur ball.
  • A faux fur vest – or even a jacket! — just reeks of retro chic
  • Stop in to your local vintage shop and snag a real one… it’s a good way to support local business while simultaneously recycling!
  • Layer over a long sleeved Yummie Tummie Body T for a casually luxurious look!

4. Strong Shoulder Boyfriend Blazer
Simply a great, flattering, versatile, go-to piece for the season.

  • Wear your new boyfriend blazer with weighty boots and a chunky chain necklace over a girly top and skirt or dress
  • Black leggings in leather, lycra, shiny, matte, even velvet for holiday fun, are great paired with a slinky and long boyfriend — but watch the length if you’re under 5’4”, too long will make your legs appear short!
  • Throw over your favorite Yummie Tummie Tank and a tissue soft cotton t-shirt, ruffled blouse and pencil pants, or a high-waisted skirt or cuffed shorts and tights.
  • You cannot go wrong with this look even with basic old blue jeans!

5. Patterned Tights
A flirty way to dress up an otherwise sedate outfit!

  • Black patterned tights are the hot ticket, and pair best with above the knee skirts, dresses or shorts, especially if you are vertically challenged
  • Stick with black on black to lengthen the leg, and add little black booties or shoeties with at least a three-inch heel for a long and lean look
  • If you are blessed with height you can definitely rock the flat boot or shoe, but skip the colored or metallic shoes to avoid looking like you just stepped out of an 80’s revival band
  • Remember the best rule: One pattern per outfit is enough — play it safe with solid color frocks!

6. The Statement Necklace
One of these sparklers in a can’t-miss-it size is all you need.

  • Chunky stone and beaded necklaces look great with almost everything from pencil skirts to fitted dresses and even boyfriend jeans.
  • Not into necklaces? A chunky embellished cuff will also add a little flare to any outfit
  • I love the pieces by Chanel and YSL this season but check out trendy spots for the best bargains that won’t break the bank!

7. It’s in the “It Bag”!
Carry something big or small — or sometimes both!

  • Ladylike satchels and clutches are grabbing attention away from slouchy hobos
  • The timeless Chanel with gold chain is so right now
  • With the hectic lives we lead, we need to have everything with us at all times, so I still say the bigger the bag, the better!
  • Best of both worlds? Grab a big bag and throw your structured purse inside for a quick night out switch!

8. Wrap it up!
Effortlessly classy wrap coats carve your waist and look sexy.

  • Invest in this look and you’ll wear it to death over last year’s clothes and jeans
  • Go for a classic camel or bright red one as a counterpoint to a basically black wardrobe
  • Stick with light-weight wools and knits to avoid a bulky bathrobe look

9. Really Ready for Red
Choose the right shade for you: crimson, ruby, scarlet or rose!

  • Red is really hot in dresses, coats and suits
  • An eye-catching extra long wool scarf provides that shot of trendy color with anything
  • On a budget? Red lipstick is an inexpensive way to change your look in an instant!

10. Dabble in Daring – but Subtle – Makeup Trends
A little makeup switcheroo will make any outfit look fresh and updated!

  • When rocking those ruby red lips, go soft elsewhere
  • Slicked back hair — whether a tight pony or a messy bun — always look super chic
  • A little polish change can do wonders — try a deep gray like YSL’s, or a jade shade like the one used backstage at Chanel’s runway shows

Remember, just because someone says a look is hot, that doesn’t mean it’s right for you. I always encourage people to be brave and branch out. The best way to find a new look is to experiment.

But never buy something in doubt — go home and think it out!  If it’s right, you won’t be able to stop thinking about it. And those are the purchases you enjoy for the longest, season after season!

Stay Yummie!

Heather




Hot Weather Style Rules

Wednesday, June 10th, 2009
The Boyfriend Tank in juicy raspberry!

Raspberry Boyfriend Tank!

Hot weather is here, with weekends filled up with cookouts, softball games and beach parties. It’s also when I start reminding the ladies in my life about a big rule of style: “casual” doesn’t mean you can toss all fashion sensibility into the garbage!

It’s easy to be comfortable and have great style. Just follow these Casual Party Dos and Don’ts!

Do:

  • Embrace color – try out a bold orange hair accessory, or a flirty raspberry pink Yummie Tummie Boyfriend Tank to show off sexy shoulders.
  • Go for a comfortable shoe – have fun with a flat, metallic sandal, or try the Fit Flop which were featured on Oprah’s favorite things with Yummie Tummie
  • Choose simple jewelry, like a charm – I love Good Charma! — on a leather cord or silver chain
  • Keep your makeup light – use SPF, tinted moisturizer, not heavy foundation, swipe on some waterproof mascara, and a pretty, sheer lip gloss. You’ll be done, but not too done. (more…)



Skip New Year’s Resolutions, Get a Yummie January Boost Instead

Wednesday, January 21st, 2009

heather-face-pinkI hope you enjoyed many wonderful times this holiday season. It was great, but I have to admit, it’s almost a relief that busy December is over.

As a mom and professional woman, I’m always searching for ways to balance everything on my plate. Even when you love your job like I do, it’s tough to fit it all in with family and friends.

Add in the post-Thanksgiving rush of parties, gift shopping and year-end obligations, and you can forget about finding that all-important me time!

Great as it was to indulge in holiday treats and relax with loved ones, the price of all that yumminess is the struggle to squeeze back into my skinny jeans. I even admitted to the Wall Street Journal that I gained six pounds over the holidays!

Good thing Yummie Tummie helps me smooth out that holiday muffin top and lift my attitude. If you’ve worn a Yummie Tummie, you know exactly what I’m talking about, right?

New Year’s resolutions are a lot of pressure, especially when you’re already working as hard as you can. Instead, start the year fresh by giving yourself a break and a boost at the same time: get a Yummie Tummie.

Yummie Tummie gives you the freedom to be your best self in everyday outfits, from layering a Long Sleeved Body V under a cardigan, to dressing up jeans for girls-night-out with the jeweled neckline Glamour Tank.

Whichever fabulous style you choose, it will make you look terrific, and give you a rush of feel-good energy — just what you need to get moving on a New Year’s project, whether it’s a workout routine or a book club or a weekly bubble bath. It’s about whatever makes you feel Yummie and happy.

Be Yummie!
Heather

P.S. Read all about my tips for dressing skinny in a recent Wall Street Journal article by clicking here.