It’s so exciting to see a collection come together each season. Starting with Heather’s inspiration, moving through refining the designs, patterns and production, and then into the final stages when we photograph the new pieces and get ready to preview it with the fashion editors.
Last week we did the Spring and Summer 2010 line photo shoot. As you’ll see, the latest designs continue the evolution of Yummie Tummie’s “show it off!” approach, with styles like the new “Undercover” Tank — it’s your favorite tank covered in cotton and concealing the shapewear panel!
While we can’t show you the whole collection (yet — it’s all available in January), here are a few glimpses from behind the scenes. Enjoy!
It starts with a blank canvas: the set
Add a model and a photographer, you have a shoot!
Des strikes a casual pose.
Even though our model, Des, looks like she’s standing alone in a room, there are lots of people there to help.
The team watches as Dez gets her makeup touched up.
You can see the team ready to style the set, adjust lights, and touch up make up at a moments notice.
Checking the shots
As each look is shot, the team confirms that everything looks the way it should — or they go back and redo the shot.
Making everything perfect.
Everyone works to make sure the new styles are shown to the best advantage.
The planning board
Prep for the shoot starts long before the actual day, with the team considering which color and style to use with each pose.
The table of tools and tricks!
It’s good to see that everyone needs a little help looking beautiful for the camera, even gorgeous models like Des!
Everyone pitches in to get the look right
Putting together an outfit takes a little help from your friends!
Show it off!
