Your newest fav - the Yummie Tummie Undercover!

Dear Yummies,

Now you have a choice of how you show off your Yummie Tummie – as the layering piece that you already know and love, or in a new ready-to-wear style that is finished from top to bottom with soft, stretch-cotton fabric.

The new Yummie Tummie Undercover gives you the comfortable support of the ingenious 3-panel Yummie Tummie system, comes in a versatile tank top style, and adds options to your wardrobe with the all cotton shell.

It’s your newest foundation piece for the season: sophisticated under a jacket at work, playfully paired with a skirt for a cocktail party, and fun enough to wear with jeans on a Saturday gift shopping trip.

They may not realize you’re wearing shapewear, but everyone will love your look!

Be sure to become a Facebook Fan and you’ll always be the first to hear about the latest styles – including more exciting Undercover pieces!

Stay Yummie!

Heather

October Twitter Winner: @abitNERDY

We have another happy Yummie Tummie Twitter follower! This month our $250 gift certificate drawing winner was @abitNERDY.

She’s very excited to try Yummie Tummie, and we can’t wait to hear what she thinks on her blog, agent NERDY - chic and nerdy!

Congratulations and enjoy your Yummie shopping spree!

Lately you’ve been asking me, “How can I update my wardrobe without spending a ton of money?”

My approach to fashion is to take the latest trends and mix a little bit new with a little of what you’ve already got. The result can be a sophisticated-meets-funky-relaxed vibe — and a whole lotta fun!

Here are my Top 10 Affordable Fashion Style Updates!

1. Dress like a lady!
Fun ladylike suiting adds a bit of lux to your look.

• Try the 40’s inspired suit: belted jackets with peplums and shoulder pads over slim pencil skirts with platform pumps or booties
• Choose a darling ruffled blouse that will take you all the way through the season and even on to spring
• Wonderful wool, wool-blend and tweed pencil skirts are all the rage in this season — timeless classics worth snatching up
• The Yummie Tummie Briefie gives you an hour-glass shape, to show off these ladylike styles!

2. High platform heels, boots and booties
If you buy one thing this fall, choose shoes.

• The stylish will be waltzing around in towering heels or booties, or the not-to-be-missed items this season, the over-the-knee or biker boot.
• OTK boots will work with a bevy of looks from super short mini-dresses and last year’s tunics to the slimmest of jeans or cuffed shorts and patterned tights
• If your prefer a shorter boot, try a motorcycle style with loads of buckles
• Designer styles are delicious but work a number on your wallet — take a trek to stores like Aldo or Steve Madden and save enough to stock up on other fall tidbits too!

3. The Secret Chic of Fur Vests
Show your wild side!

• You can make a fur vest work with just about everything – jeans, dresses, even jumpsuits. The secret?  Accent the waist, and get the right length.
• The perfect fur vest is either a bolero style or belted, which allows you to show off your figure and avoid looking like a walking fur ball.
• A faux fur vest – or even a jacket! — just reeks of retro chic
• Stop in to your local vintage shop and snag a real one… it’s a good way to support local business while simultaneously recycling!
• Layer over a long sleeved Yummie Tummie Body T for a casually luxurious look!

4. Strong Shoulder Boyfriend Blazer
Simply a great, flattering, versatile, go-to piece for the season.

• Wear your new boyfriend blazer with weighty boots and a chunky chain necklace over a girly top and skirt or dress
• Black leggings in leather, lycra, shiny, matte, even velvet for holiday fun, are great paired with a slinky and long boyfriend — but watch the length if you’re under 5’4”, too long will make your legs appear short!
• Throw over your favorite Yummie Tummie Tank and a tissue soft cotton t-shirt, ruffled blouse and pencil pants, or a high-waisted skirt or cuffed shorts and tights.
• You cannot go wrong with this look even with basic old blue jeans!

5. Patterned Tights
A flirty way to dress up an otherwise sedate outfit!

• Black patterned tights are the hot ticket, and pair best with above the knee skirts, dresses or shorts, especially if you are vertically challenged
• Stick with black on black to lengthen the leg, and add little black booties or shoeties with at least a three-inch heel for a long and lean look
• If you are blessed with height you can definitely rock the flat boot or shoe, but skip the colored or metallic shoes to avoid looking like you just stepped out of an 80’s revival band
• Remember the best rule: One pattern per outfit is enough — play it safe with solid color frocks!

6. The Statement Necklace
One of these sparklers in a can’t-miss-it size is all you need.

• Chunky stone and beaded necklaces look great with almost everything from pencil skirts to fitted dresses and even boyfriend jeans.
• Not into necklaces? A chunky embellished cuff will also add a little flare to any outfit
• I love the pieces by Chanel and YSL this season but check out trendy spots for the best bargains that won’t break the bank!

7. It’s in the “It Bag”!
Carry something big or small — or sometimes both!

• Ladylike satchels and clutches are grabbing attention away from slouchy hobos
• The timeless Chanel with gold chain is so right now
• With the hectic lives we lead, we need to have everything with us at all times, so I still say the bigger the bag, the better!
• Best of both worlds? Grab a big bag and throw your structured purse inside for a quick night out switch!

8. Wrap it up!
Effortlessly classy wrap coats carve your waist and look sexy.

• Invest in this look and you’ll wear it to death over last year’s clothes and jeans
• Go for a classic camel or bright red one as a counterpoint to a basically black wardrobe
• Stick with light-weight wools and knits to avoid a bulky bathrobe look

9. Really Ready for Red
Choose the right shade for you: crimson, ruby, scarlet or rose!

• Red is really hot in dresses, coats and suits
• An eye-catching extra long wool scarf provides that shot of trendy color with anything
• On a budget? Red lipstick is an inexpensive way to change your look in an instant!

10. Dabble in Daring – but Subtle – Makeup Trends
A little makeup switcheroo will make any outfit look fresh and updated!

• When rocking those ruby red lips, go soft elsewhere
• Slicked back hair — whether a tight pony or a messy bun — always look super chic
• A little polish change can do wonders — try a deep gray like YSL’s, or a jade shade like the one used backstage at Chanel’s runway shows

Remember, just because someone says a look is hot, that doesn’t mean it’s right for you. I always encourage people to be brave and branch out. The best way to find a new look is to experiment.

But never buy something in doubt — go home and think it out!  If it’s right, you won’t be able to stop thinking about it. And those are the purchases you enjoy for the longest, season after season!

Stay Yummie!

Heather

Last week we did the Spring and Summer 2010 line photo shoot. As you’ll see, the latest designs continue the evolution of Yummie Tummie’s “show it off!” approach, with styles like the new “Undercover” Tank — it’s your favorite tank covered in cotton and concealing the shapewear panel!

While we can’t show you the whole collection (yet — it’s all available in January), here are a few glimpses from behind the scenes. Enjoy!

It starts with a blank canvas: the set

Add a model and a photographer, you have a shoot!

Des strikes a casual pose.

Even though our model, Des, looks like she’s standing alone in a room, there are lots of people there to help.

The team watches as Dez gets her makeup touched up.

You can see the team ready to style the set, adjust lights, and touch up make up at a moments notice.

Checking the shots

As each look is shot, the team confirms that everything looks the way it should — or they go back and redo the shot.

Making everything perfect.

Everyone works to make sure the new styles are shown to the best advantage.

The planning board

Prep for the shoot starts long before the actual day, with the team considering which color and style to use with each pose.

The table of tools and tricks!

It’s good to see that everyone needs a little help looking beautiful for the camera, even gorgeous models like Des!

Everyone pitches in to get the look right

Putting together an outfit takes a little help from your friends!

Show it off!

Must have Yummie Tummie Teddie!

Hi Yummie Friends –

How many of you may have had a loved one buy you revealing lingerie to make you “feel sexy”? It’s a sweet gesture, except there’s nothing forgiving or comfortable about most negligees, whether you’re a newlywed, or about to celebrate a significant birthday (29 again!), or a mom of two like me.

Intimate situations are a time when you want to feel your best. Once again, I’ve taken inspiration from real life and created the item my girlfriends and I all want: the one-piece Yummie Tummie Teddie, with underwire lace cups, and a snap-crotch, lace, boy short. And of course the Yummie Tummie Teddie has our exclusive shaping mid-section to give you that perfectly comfortable and smooth hour-glass shape.

Just as important as making you look good, I believe that shapewear also has to help you feel your best. The Yummie Tummie Teddie will give you that extra confidence, and let your beauty shine through, in every situation.

Whether you wear it in the bedroom, under a suit in the boardroom, or with a little black dress to a holiday party, the Yummie Tummie Teddie gives you more options than ever. It’s our newest must-have piece!

Stay Yummie!

Heather

We were delighted to send blogger Mary Beth Rabon, and her 8 month old daughter, Violet, to the conference.

@marybethrabon

Several Yummie Tummie Brand Ambassadors attended, including Angie from @alotofnothing, and Vdog, Flinger & Dawn from @room704.

These four ladies were Yummie Tummie fan spotters, looking for attendees wearing their “are you yummie yet?” badges. The twelve lucky ladies who were spotted received Yummie Tummie Skinny Tanks!

The winners included:

@frugalinva

@heavenrains

@extraordmommy

@iatraveler

Brand Ambassador Dawn from @704 and @mktg_mama

@pjmomof3boys

@slpowell

@carolschiller

@savorthethyme

Other winners not pictured included @frelle, @PunditMom, @treerootandtwig.

We also shared the Yummie Tummie love, with three Type-A Mom Twitter followers winning Skinny Tanks during the conference: @sprittibee, @BittyBookworm, and @jerseygirl137

Congratulations to all of our yummie winners!

Enjoy your new shapewear wardrobe and stay yummie!

In the 70s my grandmother underwent a mastectomy which saved her life. More recently, my dear friend Leslie was diagnosed with breast cancer and received radiation treatments. Those treatments left her tender and sore, but she kept fighting and I’m so proud of her!

At Yummie Tummie we’re inspired by the courage of all the amazing women and men who fight and survive breast cancer every day, thanks to research that develops new treatments and medical breakthroughs.

Yummie Tummie Pink Ribbon Tank

Hopefully one day soon we can find a cure. To support this goal, I created two special edition Yummie Tummie tanks to support the Breast Cancer Research Foundation (BCRF), the Pink Ribbon Tank and the Pink Ribbon Strappy Tank

For the entire month of October, Yummie Tummie will donate 50% of the proceeds from these Pink Ribbon Tanks to BCRF.

Show your support for breast cancer research with a Pink Ribbon Tank or Pink Ribbon Strappy Tank, and enjoy the comfortable, stylish and smoothing control of Yummie Tummie.

Remember: pink looks yummie on everyone, and this is truly an important cause!

As a mom and an entrepreneur, Yummie Tummie creator Heather Thomson is delighted to support this gathering of blogging women who are pursuing their creative passions.

If you’re going to be at Type-A Mom, look in your welcome gift bag for an “Are You Yummie Yet?” button. Yummie Tummie Brand Ambassadors at the conference will be giving Skinny Tanks to ten lucky attendees who are spotted wearing their buttons!

Also, follow @YummieTummie on twitter for a chance to win a Skinny Tank from home during the conference. We’re giving one away on Thursday, Friday and Saturday, September 24, 25 and 26th!

We were thrilled to be selected by Tyra Banks as a featured “figure fixer”!

Above is the clip where a model, Parisse, shows her Yummie Tummie before and after. She looks terrific, but the best part is seeing how happy and confident Parisse feels in her Yummie Tummie. She’s smoking hot because she feels so great!

Tyra is one of our favorites because she is all about focusing on the positive, encouraging women to celebrate themselves instead of obsessing about real or imagined flaws.

Thank you, Tyra, for sending that important message to women! We love you!