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Top 10 Affordable Fashion Style Updates

Monday, November 2nd, 2009

yt-heather-color-250x275Hey Yummies!

Lately you’ve been asking me, “How can I update my wardrobe without spending a ton of money?”

My approach to fashion is to take the latest trends and mix a little bit new with a little of what you’ve already got. The result can be a sophisticated-meets-funky-relaxed vibe — and a whole lotta fun!

Here are my Top 10 Affordable Fashion Style Updates!

1. Dress like a lady!
Fun ladylike suiting adds a bit of lux to your look.

  • Try the 40’s inspired suit: belted jackets with peplums and shoulder pads over slim pencil skirts with platform pumps or booties
  • Choose a darling ruffled blouse that will take you all the way through the season and even on to spring
  • Wonderful wool, wool-blend and tweed pencil skirts are all the rage in this season — timeless classics worth snatching up
  • The Yummie Tummie Briefie gives you an hour-glass shape, to show off these ladylike styles!

2. High platform heels, boots and booties
If you buy one thing this fall, choose shoes.

  • The stylish will be waltzing around in towering heels or booties, or the not-to-be-missed items this season, the over-the-knee or biker boot.
  • OTK boots will work with a bevy of looks from super short mini-dresses and last year’s tunics to the slimmest of jeans or cuffed shorts and patterned tights
  • If your prefer a shorter boot, try a motorcycle style with loads of buckles
  • Designer styles are delicious but work a number on your wallet — take a trek to stores like Aldo or Steve Madden and save enough to stock up on other fall tidbits too!

3. The Secret Chic of Fur Vests
Show your wild side!

  • You can make a fur vest work with just about everything – jeans, dresses, even jumpsuits. The secret?  Accent the waist, and get the right length.
  • The perfect fur vest is either a bolero style or belted, which allows you to show off your figure and avoid looking like a walking fur ball.
  • A faux fur vest – or even a jacket! — just reeks of retro chic
  • Stop in to your local vintage shop and snag a real one… it’s a good way to support local business while simultaneously recycling!
  • Layer over a long sleeved Yummie Tummie Body T for a casually luxurious look!

4. Strong Shoulder Boyfriend Blazer
Simply a great, flattering, versatile, go-to piece for the season.

  • Wear your new boyfriend blazer with weighty boots and a chunky chain necklace over a girly top and skirt or dress
  • Black leggings in leather, lycra, shiny, matte, even velvet for holiday fun, are great paired with a slinky and long boyfriend — but watch the length if you’re under 5’4”, too long will make your legs appear short!
  • Throw over your favorite Yummie Tummie Tank and a tissue soft cotton t-shirt, ruffled blouse and pencil pants, or a high-waisted skirt or cuffed shorts and tights.
  • You cannot go wrong with this look even with basic old blue jeans!

5. Patterned Tights
A flirty way to dress up an otherwise sedate outfit!

  • Black patterned tights are the hot ticket, and pair best with above the knee skirts, dresses or shorts, especially if you are vertically challenged
  • Stick with black on black to lengthen the leg, and add little black booties or shoeties with at least a three-inch heel for a long and lean look
  • If you are blessed with height you can definitely rock the flat boot or shoe, but skip the colored or metallic shoes to avoid looking like you just stepped out of an 80’s revival band
  • Remember the best rule: One pattern per outfit is enough — play it safe with solid color frocks!

6. The Statement Necklace
One of these sparklers in a can’t-miss-it size is all you need.

  • Chunky stone and beaded necklaces look great with almost everything from pencil skirts to fitted dresses and even boyfriend jeans.
  • Not into necklaces? A chunky embellished cuff will also add a little flare to any outfit
  • I love the pieces by Chanel and YSL this season but check out trendy spots for the best bargains that won’t break the bank!

7. It’s in the “It Bag”!
Carry something big or small — or sometimes both!

  • Ladylike satchels and clutches are grabbing attention away from slouchy hobos
  • The timeless Chanel with gold chain is so right now
  • With the hectic lives we lead, we need to have everything with us at all times, so I still say the bigger the bag, the better!
  • Best of both worlds? Grab a big bag and throw your structured purse inside for a quick night out switch!

8. Wrap it up!
Effortlessly classy wrap coats carve your waist and look sexy.

  • Invest in this look and you’ll wear it to death over last year’s clothes and jeans
  • Go for a classic camel or bright red one as a counterpoint to a basically black wardrobe
  • Stick with light-weight wools and knits to avoid a bulky bathrobe look

9. Really Ready for Red
Choose the right shade for you: crimson, ruby, scarlet or rose!

  • Red is really hot in dresses, coats and suits
  • An eye-catching extra long wool scarf provides that shot of trendy color with anything
  • On a budget? Red lipstick is an inexpensive way to change your look in an instant!

10. Dabble in Daring – but Subtle – Makeup Trends
A little makeup switcheroo will make any outfit look fresh and updated!

  • When rocking those ruby red lips, go soft elsewhere
  • Slicked back hair — whether a tight pony or a messy bun — always look super chic
  • A little polish change can do wonders — try a deep gray like YSL’s, or a jade shade like the one used backstage at Chanel’s runway shows

Remember, just because someone says a look is hot, that doesn’t mean it’s right for you. I always encourage people to be brave and branch out. The best way to find a new look is to experiment.

But never buy something in doubt — go home and think it out!  If it’s right, you won’t be able to stop thinking about it. And those are the purchases you enjoy for the longest, season after season!

Stay Yummie!

Heather




Spring and Summer 2010 Photo Shoot - Behind the Scenes Sneak Peak!

Tuesday, October 27th, 2009

It’s so exciting to see a collection come together each season. Starting with Heather’s inspiration, moving through refining the designs, patterns and production, and then into the final stages when we photograph the new pieces and get ready to preview it with the fashion editors.

Last week we did the Spring and Summer 2010 line photo shoot. As you’ll see, the latest designs continue the evolution of Yummie Tummie’s “show it off!” approach, with styles like the new “Undercover” Tank — it’s your favorite tank covered in cotton and concealing the shapewear panel!

While we can’t show you the whole collection (yet — it’s all available in January), here are a few glimpses from behind the scenes. Enjoy!

It starts with a blank canvas: the set

It starts with a blank canvas: the set

Add a model and a photographer, you have a shoot!

Dez strikes a casual pose.

Des strikes a casual pose.

Even though our model, Des, looks like she’s standing alone in a room, there are lots of people there to help.

The team watches as Dez gets her makeup touched up.

The team watches as Dez gets her makeup touched up.

You can see the team ready to style the set, adjust lights, and touch up make up at a moments notice.

Checking the shots

Checking the shots

As each look is shot, the team confirms that everything looks the way it should — or they go back and redo the shot.

Making everything perfect.

Making everything perfect.

Everyone works to make sure the new styles are shown to the best advantage.

The planning board

The planning board

Prep for the shoot starts long before the actual day, with the team considering which color and style to use with each pose.

The table of tools and tricks!

The table of tools and tricks!

It’s good to see that everyone needs a little help looking beautiful for the camera, even gorgeous models like Des!

Everyone pitches in to get the look right

Everyone pitches in to get the look right

Putting together an outfit takes a little help from your friends!

Show it off!

Show it off!




Yummie Tummie Pink Ribbon Tanks Support Breast Cancer Research

Friday, October 2nd, 2009

bcrf_smallOctober is Breast Cancer Awareness month, and like so many of you, personal experience has made this a significant cause for me.

In the 70s my grandmother underwent a mastectomy which saved her life. More recently, my dear friend Leslie was diagnosed with breast cancer and received radiation treatments. Those treatments left her tender and sore, but she kept fighting and I’m so proud of her!

At Yummie Tummie we’re inspired by the courage of all the amazing women and men who fight and survive breast cancer every day, thanks to research that develops new treatments and medical breakthroughs.

Yummie Tummie Pink Ribbon Tank

Yummie Tummie Pink Ribbon Tank

Hopefully one day soon we can find a cure. To support this goal, I created two special edition Yummie Tummie tanks to support the Breast Cancer Research Foundation (BCRF), the Pink Ribbon Tank and the Pink Ribbon Strappy Tank

For the entire month of October, Yummie Tummie will donate 50% of the proceeds from these Pink Ribbon Tanks to BCRF.

Show your support for breast cancer research with a Pink Ribbon Tank or Pink Ribbon Strappy Tank, and enjoy the comfortable, stylish and smoothing control of Yummie Tummie.

Remember: pink looks yummie on everyone, and this is truly an important cause!




New Mom Mary Beth Rabon is Going to Type-A Mom!

Tuesday, September 22nd, 2009

are-you-yummieCongratulations to Mary Beth Rabon, a Yummie Tummie fan and new mom from Charlotte, North Carolina! She was selected to receive a pass to the Type-A Mom conference, along with a “Kid Con” pass for her 8 month old daughter, Violet.

As a mom and an entrepreneur, Yummie Tummie creator Heather Thomson is delighted to support this gathering of blogging women who are pursuing their creative passions.

If you’re going to be at Type-A Mom, look in your welcome gift bag for an “Are You Yummie Yet?” button. Yummie Tummie Brand Ambassadors at the conference will be giving Skinny Tanks to ten lucky attendees who are spotted wearing their buttons!

Also, follow @YummieTummie on twitter for a chance to win a Skinny Tank from home during the conference. We’re giving one away on Thursday, Friday and Saturday, September 24, 25 and 26th!




Yummie Tummie Supports Fashion’s Night Out!

Wednesday, August 26th, 2009

Check out the Fashion’s Night Out PSA, with 20 celebrities including my good buddy Diddy!

Have you heard about Fashion’s Night Out, a “global initiative created to celebrate fashion, restore consumer confidence, and boost the industry’s economy”? In the US it’s sponsored by American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York.

On September 10, 2009, around the world, there will be fun nights of shopping, celebrities and designer appearances. In New York, more than 700 stores will stay open late so shoppers can enjoy the special events — and hopefully bring home some fantastic fashion finds!

The event also has a charitable side. Sales of the stylish charity t-shirt, which you can see worn by the fashionable celebs in the video above, will support the September 11 Memorial and Museum. Proceeds from a citywide clothing drive will go to the NYC AIDS Fund.

Special Fashion’s Night Out events will also be held in the United Kingdom, Greece, Italy, Russia, France, Brazil, India, Spain, China, Germany, Japan, and Taiwan.

I’m participating here in NYC, appearing at Saks between 6-7pm along with Donna Karan, Carolina Herrera & Rachel Roy. If you’re in New York, I hope you’ll stop by and show me your Yummie Tummie!

Even if you can’t get to New York, if you love fashion consider supporting the industry with a retail celebration wherever you are. In New York alone, the fashion industry employs 175,000, and provides $10 billion dollars in wages. That’s a lot of families who are supported by fashion!

For more info about Fashion’s Night Out, including how you can volunteer, check out the site!




Super Saturday 12 Was a Super Success!

Monday, August 17th, 2009
Lorraine Bracco visted the Yummie Tummie booth

Lorraine Bracco looks Yummie!

Thanks to all of you yummie fans who stopped by our booth at the Ovarian Cancer Research Fund (OCRF) Super Saturday 12 Designer Garage Sale.

Judging from how busy we were, and all of activity at the booths around us, Super Saturday 12 was a huge success, raising awareness and research funding to prevent — and we hope one day cure! — ovarian cancer.

It’s always a thrill when someone well-known stops by and shares her love of Yummie Tummies. And Super Saturday was packed with thrills!

Kelly Ripa came by and told us that Yummie Tummie “is the only thing that gives her a waist!”

Gayle King, best buddy of Oprah Winfrey (who picked Yummie Tummie for her favorite things!), came by and insisted that her friend buy several tanks, sharing that Yummie Tummie has revolutionized her wardrobe!

Lorraine Bracco is such a big fan that she scooped up five tanks and posed in front of our Yummie banner!

We’re honored to have such smart, stylish women wearing Yummie Tummies, and showing women everywhere how to look fabulous! And even more glad that we could be part of this great charitable event for OCRF.

Hope to see you there next year!




Yummie Tummie at Super Saturday

Friday, July 31st, 2009
Super Saturday 12

Super Saturday 12

I am so excited to let you know that Yummie Tummie is participating in the Ovarian Cancer Research Fund (OCRF) Super Saturday 12 Designer Garage Sale.

The fundraiser takes place this Saturday, August 1st, from 1pm to 6pm, at Nova’s Ark Project in Water Mill, NY. This year’s hosts include the fabulous Donna Karan, Ariel Foxman, InStyle, special guests Kelly Ripa and Blake Lively.

In addition to the Designer Garage Sale, there are games, rides for the kids, and food and refreshments served all day long.

The fabulous Donna Karan founded this event in 1998 with Liz Tilberis, the late president of OCRF. They’ve raised over $11 million to support ovarian cancer research.

Yummie Tummie is proud to support the OCRF, and I encourage you to attend if you’re in the area. And if you do attend, make sure to look for Yummie Tummie at the Designer Garage Sale!

For more information about purchasing tickets, you can visit the OCRF site or call 212-759-2800.