Hot weather is here, with weekends filled up with cookouts, softball games and beach parties. It’s also when I start reminding the ladies in my life about a big rule of style: “casual” doesn’t mean you can toss all fashion sensibility into the garbage!
It’s easy to be comfortable and have great style. Just follow these Casual Party Dos and Don’ts!
Do:
Embrace color – try out a bold orange hair accessory, or a flirty raspberry pink Yummie Tummie Boyfriend Tank to show off sexy shoulders.
Go for a comfortable shoe – have fun with a flat, metallic sandal, or try the Fit Flop which were featured on Oprah’s favorite things with Yummie Tummie
Choose simple jewelry, like a charm – I love Good Charma! — on a leather cord or silver chain
Keep your makeup light – use SPF, tinted moisturizer, not heavy foundation, swipe on some waterproof mascara, and a pretty, sheer lip gloss. You’ll be done, but not too done. (more…)
Like all Moms, Mother’s Day always makes me think of the amazing and emotional days when my kids were born. They are my pride and joy, and also my inspiration!
After Jax, our first child, was born, my search for a sexy and comfortable shapewear solution left me frustrated and frankly, disappointed in what the market had to offer. That is what led me to design my very first yummie tummie invention: The Original Yummie Tummie Tank! I decided to take off my consumer hat and put on my designer hat and ever since, I have been thrilled to discover that it wasn’t just me — women everywhere want the same thing: sexy, comfy shapewear that you can be confident in and love to show off!
When I was pregnant with Ella, inspiration struck again. I remembered how awkward nursing bras were - especially the part where I had to hike up my shirt and expose my midsection, at a time when I really wanted to be a little more covered up! I knew there had to be a better solution. But again, I couldn’t find exactly I wanted…so I designed it! The Yummie Tummie Nursing T has a “quick access” snap down bodice, making it easy to prepare to nurse. At the same time, it provides secure support, and enough comfortable coverage to feel confident nursing or pumping almost anywhere.
Now the Yummie Tummie Nursing T is my favorite shower gift, and makes a terrific Mother’s Day present! Give one to a new mom in your life. You’ll help her feel her best while she shares this special time and bond with her baby.
Stay yummie! Heather
PS - Still need a present for a Yummie Mummie, but not sure about size or color? Send her a Yummie Tummie gift certificate!
After my last newsletter about choosing the right size Yummie Tummie, so many of you wrote in to ask “Should I get the regular or long length?”
My fast and easy answer is: “Get both!”
Here’s why: the two lengths do different jobs. Most of us have a convertible bra to wear with halters or strapless looks, and another one that is perfect under t-shirts. It’s the same with Yummie Tummie — you pick the one that works with the outfit!
For example, with a casual look like low-rise jeans and a hoodie, I wear a Yummie Tummie long boyfriend tank. The extra length lets me be confident that everything will stay covered, even when I’m chasing my kids up, over and around the jungle gym!
When I wear something dressier, like a sheer top with light-weight trousers, I pick one of the Yummie Tummie basics, like a strappy tank in the regular length. I can even tuck it in for a more formal look, without a lot of extra fabric bunching up.
I hope this helps you to find the right Yummie Tummie. I love answering your questions, so please keep sending them in!
Stay yummie! Heather
PS - You only have a few more days to get the bright green limited edition Yummie Tummie Life Tank. Order one today and support organ donors! All proceeds will go to the non-profit New York Organ Donor Network.
First let me just thank everyone for their wonderful notes on our Facebook page!
Also - for everyone that has asked how they can donate, volunteer or register to be an organ donor, you can go directly on the New York Organ Donor Network’s website: DonateLifeNY.com
In case you missed this earlier in the week. April is Organ Donor Awareness Month, and this is a cause that’s very close to my heart.
My son Jax was born with bilary atresia, a rare and deadly disease that causes cirrhosis of the liver. A liver transplant saved his life when he was 5 ½ months old. We will always be grateful to the family who gave Jax this amazing gift by donating their son’s organs after he was killed in a traffic accident.
One way I try to repay that debt is to encourage people to learn as much as possible about organ, eye and tissue donation. It saves lives, saves families from suffering, and saves money by eliminating huge health care bills for treatments like kidney dialysis.
I just got home from an amazing trip to California, which you’ve been reading about if you follow me on Twitter or you’re a Yummie Tummie Facebook fan.
It was fantastic to meet so many of you in person. I love that women always pull up their shirts when they meet me - gotta show off your Yummie Tummie!
Everyone was wild about the spring collection, especially the sexy new Bareback in raspberry. It’s my favorite right now, too!
In San Francisco, I had a great conversation - Hi Michelle! - about figuring out which size Yummie Tummie to get. Since this is a question I hear all the time, I thought it would be good to tell everyone the big style secret: be comfortable!
Seriously, wear the size that fits and feels good on you! Start with your usual size. If you want a little more support and shaping, try on a size smaller. If it’s too tight, go a size up.
It’s that easy. The trick to looking yummie is feeling good. Your shapewear should make you happy. Try a Yummie Tummie and you’ll be wearing it with a big smile, I promise!
It’s been a long, snowy winter, but spring is here at last. It’s time to get a fresh start with some wardrobe spring-cleaning!
Take an afternoon to go through your closet. Donate anything you haven’t worn in a year, and mend loose buttons and sagging hems.
Try on everything with the right shoes and undergarments. You might be pleasantly surprised to see how pieces really look on you. I always say, “YummieTummie is a passport to your own closet” because all clothes hang better with a little support!
You have more support choices than ever with the new spring Yummie Tummie collection:
The trendy Boyfriend tank has wider straps, like that one you always borrow from him, only smoother in the middle!
The sexy Bareback halter is the only shapewear that gives you the support while letting you show off your shoulders and back!
The Lacie, with feminine lace details on the neckline and hem is a sweetly slimming layer, or perfectly pretty by itself!
It might still feel like winter, but spring is right around the corner! That means it’s time to put away sweaters and get ready to show a little skin.
Like everyone, I’ve been watching our new First Lady, Michelle Obama, take the fashion world by storm. This season we can expect to see a lot of her favorite styles that show off well-toned arms and shoulders.
I’m so excited to tell you about the new spring Yummie Tummie styles that are perfect for this chic look!
And for the first time ever, with our exclusive Bareback halter, you can have the support of shapewear with the sexiness of a halter top.
Visit the Yummie Tummie site to see all of the new spring styles that are easy to wear, every day. Stay comfortable and look great, even when it gets warmer, which is any day now!
It’s that romantic time of year again, Valentine’s Day. Whether you’re in a long-term relationship, or hoping for that someone special, it’s the day when we all want to feel sexy and confident and to look our best.
In my experience as a celebrity designer and stylist, I’ve learned that sexy comes in every shape and size. The constant is confidence.
The other thing I learned? Everyone — even the most famous, perfect-seeming star– can tell you in detail about her flaws. The trick is to let go of those negative feelings and focus on your best feature, whether it’s beautiful skin or sparkling eyes or a gorgeous head of hair.
My approach is to use whatever makes me look good, feel good and be healthy. Whether it’s great highlights, the indulgence of a chocolate treat or a sexy, Yummie Peek-a-Boo Cami under my Valentine’s Day dress I’m a fan of all things that helps me stay focused on the positive and to look and feel my best!
Remember, when you’re comfortable and happy, you will look your best, which helps you feel great. And that’s when you find the confidence and energy to do great things and have a great time!
Happy Valentine’s Day to all of you!
Be bold, be sexy and be yummie!
PS - Become a Yummie Tummie Facebook Fan today! As a FaceBook Fan, you’ll receive special discounts and offers, yummie tips on looking your best from Heather and be the first to hear about new styles. You even get a special 10% New Fan Discount for joining!
Today: Lingerie!
Lingerie makes you feel sexy, confident and flirty. But please, no ‘ace bandage’ shapewear! The Yummie Tummie Peekaboo Cami, is va-va voom lingerie you want him to see!
Wear a Sexy Skirt
Dresses and skirts are instantly feminine! Just remember to choose a length either well above or just below the knee, that flatters your shape.
Save Red for Roses
Red can be a hard color to wear, and just a bit cliché. Instead, go for dark colors, or small prints. Pick colorful accessories, like my fav: a temporary tattoo with your sweetie’s name!
Heels, Heels, Heels!
No flats on Valentine’s Day! Forget about being taller than your man. If you want to be your man’s fantasy, wear a hot high heel boot with a short dress!
DON’T overdo!
Don’t overdo perfume, make-up and hair or an outrageous look that is just not you. Be yourself! And let your yummie, real beauty shine through!!
Mmmm, yummie!
Forget about calories and eat normally. Enjoy your time together!!!
I’m so excited to share this exciting new video with you. Last Thursday I dropped in on the E! Daily Ten and showed three ladies the secrets of dressing slim with fabulous Yummie Tummies.
For a sexy night out, we paired the Lady Leopard with a pencil skirt and a wide belt. Hot!
We rocked a casual look - and stopped the muffin top - by topping dark denim jeans with the Basic V t-shirt. Cool!
A few lumps under a LBD (little black dress) were smoothed away by the beautifully lace- trimmed Peek-a-boo Cami. Sexy!
Best of all, it’s easy to create these slim and sizzling looks at home!
I hope you enjoyed many wonderful times this holiday season. It was great, but I have to admit, it’s almost a relief that busy December is over.
As a mom and professional woman, I’m always searching for ways to balance everything on my plate. Even when you love your job like I do, it’s tough to fit it all in with family and friends.
Add in the post-Thanksgiving rush of parties, gift shopping and year-end obligations, and you can forget about finding that all-important me time!
Great as it was to indulge in holiday treats and relax with loved ones, the price of all that yumminess is the struggle to squeeze back into my skinny jeans. I even admitted to the Wall Street Journal that I gained six pounds over the holidays!
Good thing Yummie Tummie helps me smooth out that holiday muffin top and lift my attitude. If you’ve worn a Yummie Tummie, you know exactly what I’m talking about, right?
New Year’s resolutions are a lot of pressure, especially when you’re already working as hard as you can. Instead, start the year fresh by giving yourself a break and a boost at the same time: get a Yummie Tummie.
Yummie Tummie gives you the freedom to be your best self in everyday outfits, from layering a Long Sleeved Body V under a cardigan, to dressing up jeans for girls-night-out with the jeweled neckline Glamour Tank.
Whichever fabulous style you choose, it will make you look terrific, and give you a rush of feel-good energy — just what you need to get moving on a New Year’s project, whether it’s a workout routine or a book club or a weekly bubble bath. It’s about whatever makes you feel Yummie and happy.
Be Yummie! Heather
P.S. Read all about my tips for dressing skinny in a recent Wall Street Journal article by clicking here.
Like all Moms, Mother’s Day always makes me think of the amazing and emotional days when my kids were born. They are my pride and joy, and also my inspiration!
After my last newsletter about choosing the right size Yummie Tummie, so many of you wrote in to ask “Should I get the regular or long length?”
For example, with a casual look like low-rise jeans and a hoodie, I wear a 
First let me just thank everyone for their wonderful notes on our 
It’s been a long, snowy winter, but spring is here at last. It’s time to get a fresh start with some wardrobe spring-cleaning!
It might still feel like winter, but spring is right around the corner! That means it’s time to put away sweaters and get ready to show a little skin.
It’s that romantic time of year again, Valentine’s Day. Whether you’re in a long-term relationship, or hoping for that someone special, it’s the day when we all want to feel sexy and confident and to look our best.
I hope you enjoyed many wonderful times this holiday season. It was great, but I have to admit, it’s almost a relief that busy December is over.
