Archive for the ‘New and Exciting’ Category
Monday, August 2nd, 2010
STYLE OF THE WEEK: The Short Sleeve Crew T-shirt
At last, the perfect T-shirt, in the latest “invisible” Yummie style. You get all of the Yummie Tummie smoothing and shaping that you love, covered by a top layer of stretch cotton. No seams, lots of classic appeal.
HOW TO WEAR IT: Exactly the same way you wear your favorite white t-shirt! With jeans, shorts or a cute skirt! The top layer of soft cotton makes this top a smooth, seam-free and entirely versatile wardrobe-must-have!
Tags: crew, invisibles, shortsleeved, t-shirt, white Posted in How to Wear It, New and Exciting, style of the week | No Comments »
Friday, July 30th, 2010
Fall Classic Preview!
Hi Yummies -
The sun and fun of summer make it my favorite season. We’ve been celebrating everything Yummie about summer on Facebook, and the days are flying by! Even with a month or so of summer to go, everywhere you look, fall styles are appearing. We are easing our way back into my favorite fashion season with an early preview of a new piece you’ll love!
The Chelsea Classic Button Down is a beautiful example of form, function and fashion all in one gorgeous shirt.
Sharp tailoring on the collar and cuffs gives the Chelsea a neat and clean line, while blouson styling and the Yummie Tummie built-in shaping slims your waist, creating an undeniably feminine silhouette. A full, attached bodysuit keeps everything smoothly in place.
This is the perfect shirt to wear tucked into a skirt, a pair of hot trousers, or with boyfriend jeans on the weekend (and add a cardigan as soon as the fall temps kick in!) It will be the workhorse of your wardrobe! Right now, the thing I love the most is that the crisp white fabric really looks great with your summer tan. So you can show it off in this new style, and still be fashion forward for the new season!

Tags: button down, chelsea, classic, fall preview, white shirt Posted in How to Wear It, New and Exciting, Newsletter | No Comments »
Thursday, July 15th, 2010
 The fabulous Kerin Rose
Yummie Tummie met the talented and stylish designer Kerin Rose when she created the stunning eyewear looks for the Yummie Tummie City of Hope fashion show this spring. Of course, we were already fans of her dazzling and bedazzled eyewear line A-Morir, as worn by fashion icons like Lady Gaga, Rihanna, Kanye, Katy Perry, Adam Lambert, and so many more!
To know Kerin is to love her — and to want to hang out and talk about glitter, fashion, finding your true calling, and of course, dishing on all of those celebrities! Below we share the fun with you!
Thanks for chatting with us! We’d love to start by having you describe your work for the Yummie readers.
Well I was working in a boutique, and I really wanted sparkly glasses. There were none, so I made them.
That’s just like how Heather Thomson created the Yummie Tummie! You saw a need, and you filled it!
This all happened by accident. I didn’t get a degree in design, it wasn’t in my life plan, but I’ve always been really sparkly. And now I can pay my rent doing this! I like to say it legitimizes my glitter.
How did you start designing?
I had a long professional career in marketing. And then I was diagnosed with ulcerative colitis, and was actively ill for 9 years. When it went into remission, I decided to do what I really loved, and get my Masters in Costuming History.
The eyewear took off at the same time, and I wound up dropping out to do this full time.
And now you’re a “professional bedazzler” – we love that!
Yes, my glasses are pretty and flashy and sparkly, and turn everyone into a magpie. And every pair is different.
I’m not a fan of doing things that have been done. I try to do things I haven’t seen before, reappropriate materials, and use things that shouldn’t be used on eyewear. But not in a dangerous way!
Why do you think your eyewear is so popular?
I think the thing that compels people, specifically in the celebrity realm, is that no other designer is doing this right now. Yeah, Elton John created and retired unique eyewear, but no one does this in my generation.
Celebrities, especially the caliber I work with, see everything from the front row. They recognize the uniqueness, the quality, that I use the best materials, and that it’s all hand made. People have said that I do “factory perfect” work — when you put that combination together, people respond to it.
Where do you get your inspiration?
I get it from everywhere. I look for materials all the time. I might find frames and say, what can I do to this to make it better, or find some pieces and say, “Let me find a frame to put these on.” And I like to use things that are used for art, but in new and different ways.
 The Yummie Tummie City of Hope Fashion Show
I’m friends with the stylist who worked on the Yummie Tummie City of Hope Fashion Show. She pitched my eyewear to Yummie Tummie, and they loved it. I did 30 pairs of nude pave’ eyewear for the show. It was really amazing to see so many pairs of glasses worn at the same time in one place!
What are your thoughts about fashion becoming more fabulous, (e.g. Lady Gaga) and more functional at the same time?
I think that it’s wonderful and it’s about time! It’s something I strive for in my work as well. You shouldn’t have to decide between the two – fashionable vs. comfortable, or how you look vs. how you feel.
There is a phenomenal dress in the Yummie Tummie collection that I saw at the fashion show — black with these shoulders, and the shaping built in. I’ve been wearing girdles as outwear, bras as outwears for years. They can do both: hold up the boobies, and look really cool!
People always ask if you can see through my glasses, and answer is yes, of course! I want you to have cool, really unique eyewear, that you can really use. That’s the entire purpose of them.
You have so many celebrity fans of A-Morir. Who are some of your favorites?
Rihanna and I had a nice friendship, even though we haven’t seen each other, in a while. When we met, I really appreciated the fact that she had this unbridled excitement. And when she heard that we were going to be in Italian Vogue, she picked up the phone and called to make sure I knew — she was unbelievably supportive, and instrumental in speeding up the rate of people knowing about the eyewear.
I recently met Katie Perry and she’s an absolute doll. Adam Lambert is a total sweetheart, and very good-looking in person!
Estelle and Kid Sister went from being clients to being friends, they’re two of my favorite people. And Lady Gaga is very enthusiastic, very genuine.
What else is on the horizon for you?
I’m so busy with A-Morir, but my sister and I started We Love Your Guts, a non-profit to help to raise awareness and rebrand problems with your guts. No one thinks it’s ok to talk about it, but it affects so many people. Something I’d love to work on more in the near future is figuring out how we can partner with some other cool brands – Marc Jacobs also has ulcerative colitis, so that’s a natural fit – and help as many people as possible.
 Win these A-Morir designer sunglasses!
Be as stylish as an A-List Celeb, win your very own pair of A-Morir by Kerin Rose sunglasses, from the Yummie Tummie City of Hope Fashion Show! Visit our Facebook page to enter!
Tags: a-morir, adam lambert, contest, designer, eyewear, katy perry, kerin rose, lady gaga, rihanna, sunglasses Posted in Celebrity Style, New and Exciting | 1 Comment »
Wednesday, July 14th, 2010
Heather’s Yummie July Picks!
Hi Yummies -
Casual summer time fun doesn’t mean letting your personal style go to the dogs! You can keep it basic and still be chic with the right wardrobe pieces.
I live by a few style rules:
- Get fitted for a good bra - it does wonders for your posture
- Tuck in your top with a trendy belt - define your waist and instantly look pulled together
- Invest in jeans that really fit - a dark wash and a little Lycra for the win!
Even with these tips, it’s important to remember that straps and waistbands create bulges and rolls. Sure, I can wear my jeans from when I was 25, but they don’t fit my post-baby, 40 year old body the same way!
That’s where Yummie Tummie comes in - it’s our specialty! Replace those slouchy t-shirts and unstructured tanks (that do nothing for your figure!) with our wardrobe must-have basics collection, and be ready to slim your line and show it off!
The latest and greatest Basic is also my pick for July: the Short Sleeve Crew T-Shirt in white, black and navy. The patented three-panel design gives you the smoothing support on the inside, and a top layer of stretch cotton provides seam-free versatility. You can wear it with everything!
Seven Sassy Short Sleeve Crew T-Shirt Styles:
- TUCK IT into shorts for the weekend
- STYLE IT with a skirt to go from day to night
- LAYER IT under a light summer jacket or cool vest
- EMBELLISH IT with a scarf or chunky necklace
- PAIR IT your favorite capris or jeans
- MAKE IT casual with Flats or chic with heels
- PACK IT for all your trips and you never have to iron again!
And remember, you always get free shipping when you order two or more items. Stock up for summer!

PS - You can look like Lady Gaga or Rihanna! Enter to win a pair of the A-Morir by Kerin Rose handcrafted sunglasses created for the Yummie Tummie fashion show! They are a one-of-a-kind design with a retail value of $400.
Tags: july picks, short sleeve crew t-shirt, style tips Posted in How to Wear It, New and Exciting, Newsletter | No Comments »
Tuesday, June 29th, 2010
Summer is officially here, and we’re celebrating in our favorite way: with a fresh batch of new slimming Yummie Tummie styles! These hot looks are all styled for you to wear as stand-alone pieces, keeping you cool, stylish and looking your best this summer!
Hot Tops Cool Enough for a Rock Star
Gwen Racer Back Embellished Tank
Edgy but sweet, the Gwen Racer Back Embellished Tank gives you twice the sexy, in your choice of charcoal or black. The double layered neckline is embellished with a removable silver chain, and it boasts the built-in 3-panel slimming you know and love!
Rhianna Corset
Mix satin, leather, a back zipper and our signature slimming tricot panel, and you get the Yummie Tummie Rhianna Corset: a sexy & chic rocker girl take on the classic corset!
Short Sleeve Crew T-Shirt
Your new favorite everyday basic tee is here at last, in classic white, black or navy. The Short Sleeve Crew Tee boasts the latest “invisible” look. It slims and smoothes on the inside, with a top layer of stretch cotton - and no visible seams - on the outside.
Get Your Best Looking Bottom Line
Shaping Yoga Pant
Find your fit and strike a pose with Yummie Tummie’s Shaping Yoga Pant. Perfect for your daily practice or daily life, with built-in tummie control and an extended French Terry fold-over band. Namaste!
Add a Dash of Color - And Spice!
Plum Teddie
The sexy Yummie Teddie takes you from the boardroom to the bedroom. Now it’s even more versatile, in a new rich shade of plum - because choices are Yummie!
Skinny Tank
You have two new shades to choose from in the sleek and contemporary Skinny Tank style: juicy raspberry and pale pink. You’ll be pretty as a picture in either - or both!
Undercover Yummie
The smoothing and shaping of this wardrobe essential is now available in pale pink. Pair with white jeans and your favorite straw hat for an airy look on a breezy summer day!
Fashion meets function in these ready-to-wear and intimate looks. So comfortable you’ll want to wear them every day, and so great looking you’ll want to show it off! Can’t pick just one? Choose two and enjoy free shipping!

Tags: corset, gwen, rhianna, shaping yoga pant, summer collection Posted in New and Exciting, Newsletter | No Comments »
Thursday, April 29th, 2010
 The yummie Chiffon Tier Top!
Hi Yummies!
Summer is peeking around the corner, and the new Yummie Summer Collection is putting on a show worth watching! From sexy, to sassy to flirty and fun, this season brings so many enticing styles that you’ll be tempted to get them all!
Hot Tops!
Someone issue a Flirt Alert, it’s this summer’s most coquettish piece: the Chiffon Tier Top! Sweetly feminine, it dresses up a denim skirt or kicky shorts, and the patented Yummie Tummie 3- panel system on the inside layer keeps you slim and smooth. You’ll be instantly ready for a hot night on the town!
Sultry is the word for the new Undercover Tube Top, ready to steam up your wardrobe! Pair it with everything from jeans, to a light skirt, or your favorite short shorts. The hidden 3-panel system shapes you and shows it off — in all the right places!
Your favorite Yummie Undercover Tank Top is back, in a tart new raspberry shade for summer thats fresh and gorgeous on every woman. A soft cotton panel covers the shaping midsection panel, so even when you wear this tank on its own, no one can tell that you have a little help shaping it all up!
Lovely Lingerie!
Get cheeky with the Frenchie Pantie, the first ever cotton shaping panty. And it’s perfectly paired with the new Frenchie V Tank, the latest addition to our basics collection. With a wider strap for fuller coverage and a feminine lace trim neckline, this tank adds sweetness to your look!
You’ve already given your heart and your tushie to the appealing Camie Pantie. Add the new Camie Tank for a lace-edged, sexy and slimming ensemble that takes you from day to night in comfortable style!
All bedroom eyes will be on you with our sweet and sexy Babydoll Teddie! A built-in shaping slip under a beautiful flowing negligee gives you the confidence to go from sugar to spice in the boudoir!
The Next Level
Take your fresh summer look to the max with the new …one of a kind…Yummie Maxi Dress! Combine all of the casual chic of a LBD (long black dress) with a built-in Yummie Tummie shaping slip and you have the dress you’ll want to wear morning, noon and night.
Fashion and function pair up to create a new ideal in the Yummie Tummie Shaping Leggings, available in hyper-trendy and sleek Tricot, or classic cotton. Wear them with a tunic, a dress, or your favorite graphic tee because everything works with these leggings, as they smooth and shape you all the way from your tummie to your ankles.
Yes, You Can Have It All!
I wholeheartedly believe that you deserve beautiful, stylish, shaping choices, and I’m passionate about bringing them to you. Yes, ladies you can have it all, and Yummie Tummie can give it to you!
My new summer collection is filled with truly ready-to-wear styles that you’ll crave because they’re fabulous, and you’ll love because they make you look and feel so great. That’s what your favorite outfits should always do!
Get Your Yummie On!
Heather
Posted in New and Exciting, Newsletter | No Comments »
Friday, April 2nd, 2010
 Yummie Tummie Briefie as seen in Amica Magazine!
STYLE OF THE WEEK: Yummie Tummie Briefie
What goes with an outfit that includes Prada, Gucci, Dior, and Dolce & Gabbana? Yummie Tummie of course!
We love the look of the Yummie Tummie Briefie with this chic Italian designer outfit in Amica Magazine!
HOW TO WEAR IT: Have some fun! Pair it with bright tights and make like Lady Gaga. If your style is a little less bold, slip the Briefie under skirts and dresses, and enjoy the admiring looks aimed at your shapely tush and smooth tummie!
Posted in New and Exciting, style of the week | No Comments »
Wednesday, March 3rd, 2010
Whether it’s Wednesday morning or Saturday night, you want your outfit to make you feel fabulous from the inside out. Every new Yummie style is based on the idea that what you put on under your clothes makes you feel your sexy, shapely best!
Just in time for spring dress season, I’ve added a new choice for you to slide under every dress in your wardrobe: the Slippie, a slinky, sexy, high-waisted slip that slims and smoothes your tummie, hips and thighs — 5 pounds, gone just like that!
The thing I love most about this piece is that it is utterly chic and versatile, and so easy to wear! You can pair the Slippie with any bra, which gives you the fashion power to rock every style of neckline, from a sexy plunging v-neck wrap to a trendy one arm-ed sheath.
Add the Slippie to your wardrobe and enjoy watching your outfit options multiply before your eyes! And continue to Show it off!
Stay Yummie!
Heather Thomson
PS – Do you have a Yummie Tummie and want to share your opinions? Leave a review! We’re always glad to hear your yummie reviews and feedback!
Posted in How to Wear It, New and Exciting, Newsletter | 1 Comment »
Monday, February 1st, 2010
We’re excited to announce a new Twitter contest, starting today, Monday, February 1st.
Each month we’ll pick a winner at random from our @YummieTummie Twitter followers who have tweeted their favorite Yummie Tummie style.
It’s as simple as tweeting:
My favorite @YummieTummie style is <your favorite here!>
You could be the next winner! And remember to follow @YummieTummie!
Tags: contest, favorite styles, twitter Posted in New and Exciting, contest | 1 Comment »
Wednesday, January 20th, 2010
 Python Skinny
We’re kicking off 2010 with a newly designed website and the sizzling Spring 2010 Collection, filled with fun, colorful and confidence-building new styles for you to show off!
New Site!
Now your Yummie Tummie shopping experience is better than ever! We updated the site to make it easier to find styles, simplify the size and color choices, and added our brand vibe - sexy, sophisticated and stylish!
 Ruffle Top
New Styles!
This season we added several ready-to-wear Yummie Tummie styles that slim you on the inside, and show your fashion savvy on the outside!
You can choose from the flirty Ruffle Top , the fun Turquoise Cowlneck, and the Python Skinny Tank, for your wild side.
The beloved Lady Leopard — Beyonce is a fan! — in both black and brown, now comes in the smoking hot Undercover, the style that covers the mid-panel with an additional layer of cotton.
 The Natalie
We’re also introducing a new everyday basic, the Natalie, which gives you additional coverage. With a flattering V-neck in the front, 3” straps and a higher back, its perfect under a boyfriend jacket or comfy weekend sweater.
And for the first time, you can get sexy, lacie Camie Panties with moderate control for the middle! This sweet panty is perfect for any work, weekend outfit or special occasion — calling all those brides getting married this spring!
 Skinny in teal
New Colors!
The color of the season is a cool teal, which you can flaunt in the Skinny and Undercover styles.
Expanded Size Choices!
Yummie Tummie has always been for women of all shapes and sizes, and this season we added to our selection of plus sizes, including the the Skinny in white, black and the brand new Python pattern, as well as the ready-to-wear Undercover in black and white.
 Cami Pantie
The new site, styles and colors are the beginning of our most exciting year yet! Your Yummie Tummie choices are growing, giving you more ways look and feel your best every day!
Stay yummie!
Heather
Tags: camie pantie, cowl, natalie, new styles, python, ruffle, spring 2010, teal, turquoise, undercover Posted in New and Exciting, Newsletter | No Comments »
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