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Archive for the ‘New and Exciting’ Category

Your Newest Yummie Option: The Yummie Undercover!

Tuesday, November 17th, 2009
Your newest fav - the Yummie Tummie Undercover!

Your newest fav - the Yummie Tummie Undercover!

Dear Yummies,

Now you have a choice of how you show off your Yummie Tummie – as the layering piece that you already know and love, or in a new ready-to-wear style that is finished from top to bottom with soft, stretch-cotton fabric.

The new Yummie Tummie Undercover gives you the comfortable support of the ingenious 3-panel Yummie Tummie system, comes in a versatile tank top style, and adds options to your wardrobe with the all cotton shell.

It’s your newest foundation piece for the season: sophisticated under a jacket at work, playfully paired with a skirt for a cocktail party, and fun enough to wear with jeans on a Saturday gift shopping trip.

They may not realize you’re wearing shapewear, but everyone will love your look!

Be sure to become a Facebook Fan and you’ll always be the first to hear about the latest styles – including more exciting Undercover pieces!

Stay Yummie!

Heather

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Spring and Summer 2010 Photo Shoot - Behind the Scenes Sneak Peak!

Tuesday, October 27th, 2009

It’s so exciting to see a collection come together each season. Starting with Heather’s inspiration, moving through refining the designs, patterns and production, and then into the final stages when we photograph the new pieces and get ready to preview it with the fashion editors.

Last week we did the Spring and Summer 2010 line photo shoot. As you’ll see, the latest designs continue the evolution of Yummie Tummie’s “show it off!” approach, with styles like the new “Undercover” Tank — it’s your favorite tank covered in cotton and concealing the shapewear panel!

While we can’t show you the whole collection (yet — it’s all available in January), here are a few glimpses from behind the scenes. Enjoy!

It starts with a blank canvas: the set

It starts with a blank canvas: the set

Add a model and a photographer, you have a shoot!

Dez strikes a casual pose.

Des strikes a casual pose.

Even though our model, Des, looks like she’s standing alone in a room, there are lots of people there to help.

The team watches as Dez gets her makeup touched up.

The team watches as Dez gets her makeup touched up.

You can see the team ready to style the set, adjust lights, and touch up make up at a moments notice.

Checking the shots

Checking the shots

As each look is shot, the team confirms that everything looks the way it should — or they go back and redo the shot.

Making everything perfect.

Making everything perfect.

Everyone works to make sure the new styles are shown to the best advantage.

The planning board

The planning board

Prep for the shoot starts long before the actual day, with the team considering which color and style to use with each pose.

The table of tools and tricks!

The table of tools and tricks!

It’s good to see that everyone needs a little help looking beautiful for the camera, even gorgeous models like Des!

Everyone pitches in to get the look right

Everyone pitches in to get the look right

Putting together an outfit takes a little help from your friends!

Show it off!

Show it off!

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Our Newest Must Have Style: Yummie Tummie Teddie

Wednesday, October 21st, 2009
Must have Yummie Tummie Teddie!

Must have Yummie Tummie Teddie!

Hi Yummie Friends –

How many of you may have had a loved one buy you revealing lingerie to make you “feel sexy”? It’s a sweet gesture, except there’s nothing forgiving or comfortable about most negligees, whether you’re a newlywed, or about to celebrate a significant birthday (29 again!), or a mom of two like me.

Intimate situations are a time when you want to feel your best. Once again, I’ve taken inspiration from real life and created the item my girlfriends and I all want: the one-piece Yummie Tummie Teddie, with underwire lace cups, and a snap-crotch, lace, boy short. And of course the Yummie Tummie Teddie has our exclusive shaping mid-section to give you that perfectly comfortable and smooth hour-glass shape.

Just as important as making you look good, I believe that shapewear also has to help you feel your best. The Yummie Tummie Teddie will give you that extra confidence, and let your beauty shine through, in every situation.

Whether you wear it in the bedroom, under a suit in the boardroom, or with a little black dress to a holiday party, the Yummie Tummie Teddie gives you more options than ever. It’s our newest must-have piece!

Stay Yummie!

Heather

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Back to School? Back to You!

Tuesday, September 8th, 2009
The new Skinny Tank!

The new Skinny Tank!

Featuring the Skinny Tank!

Years of school trained us think of September as the time to start a project. Every fall I like to take a day to regroup and make plans. I call it Back to You time!

One of my regular Back to You projects is switching over my closet for the new season. It helps me figure out what I have, and decide what I want to add to update my wardrobe.

I always find a forgotten treasure in there, and it always reminds me of my mantra “Yummie Tummie is a passport to your own wardrobe!” The slimming support helps make every outfit look and feel better. And the new fall line gives you more Yummie Tummie choices than ever!

One of my favorite new items from this collection is the Skinny Tank. Made with our new proprietary stretch cotton fabric, it hugs your curves with the Yummie combination of comfort and control you’ve come to love.

I’m so excited to have you try this new style and fabric that we made it the Featured Item of the Month. Use coupon code SKINNYTANK and get 20% off a Skinny Tank between now and September 30th!
Stay yummie!

Heather

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Announcing Our New Fall Fashions

Tuesday, August 4th, 2009
I have so much exciting news for you – the new Fall line is available and I can finally tell you about the amazing new designs. They range from lingerie to ready-to-wear styles, all in our beautiful fall palette!
The Teddie

The Teddie

Teddie

There’s nothing forgiving about a negligee, even though that’s when you should feel your best. So I created the one-piece Yummie Tummie Teddie, with underwire lace cups, and a snap-crotch, lace boy short, with our exclusive shaping mid-section. It’s truly versatile, giving you confident coverage in the boardroom – under a suit, of course! – and sexy support in the bedroom.

The Briefie and Shortie

The Briefie and Shortie

Briefie and Shortie

Yes, at last you can get yummie bottoms! These high-waisted styles offer you a bit more control than the Yummie Tummie tanks, for a flat tummie and hourglass waist. An elastic interface, combined with our exclusive tricot fabric, means they stay put, while still being soft and comfortable.

Lace Print Strappy

Lace Print Strappy

Lace Print Strappy

The Lady Leopard has been one of the most popular Yummie Tummie styles. Now you have a second stylish option: the hot, on-trend Lace Print pattern in white or nude, with silk-bound adjustable straps.

The Skinny Tank

The Skinny Tank

Skinny Tank

You’ll love this new silhouette, with wider straps and a higher back, made with a new form-fitting – and forgiving – stretch cotton. Especially fabulous in the new charcoal and plum shades!

Sweetie

The Sweetie

The Sweetie

Enhance your bust, slim your waist, and work the color block trend with this versatile and pretty top. The Sweetie is great by itself, or under a jacket, with jeans or pair with a pencil skirt for a dressier look.

The Strappy by Cup Size

The Strappy by Cup Size

Strappy by cup size

By popular demand! Some ladies asked for a more generous fit in the bust. I took it one step further, creating this adjustable strap tank with a built-in underwire bra. Cup sizes go from C to DD, in sizes small through extra-large.

We just updated the Yummie Tummie site with all of the new pieces. Check them out, and add some confidence and excitement to your fall wardrobe with these new Yummie Tummie styles!

Stay yummie!

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Yummie Tummie at Super Saturday

Friday, July 31st, 2009
Super Saturday 12

Super Saturday 12

I am so excited to let you know that Yummie Tummie is participating in the Ovarian Cancer Research Fund (OCRF) Super Saturday 12 Designer Garage Sale.

The fundraiser takes place this Saturday, August 1st, from 1pm to 6pm, at Nova’s Ark Project in Water Mill, NY. This year’s hosts include the fabulous Donna Karan, Ariel Foxman, InStyle, special guests Kelly Ripa and Blake Lively.

In addition to the Designer Garage Sale, there are games, rides for the kids, and food and refreshments served all day long.

The fabulous Donna Karan founded this event in 1998 with Liz Tilberis, the late president of OCRF. They’ve raised over $11 million to support ovarian cancer research.

Yummie Tummie is proud to support the OCRF, and I encourage you to attend if you’re in the area. And if you do attend, make sure to look for Yummie Tummie at the Designer Garage Sale!

For more information about purchasing tickets, you can visit the OCRF site or call 212-759-2800.

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The White Party

Monday, July 20th, 2009
Diddy and me, back in the day

Diddy and me, back in the day

It’s been several years since I worked side by side with the unstoppable Sean Combs to launch his Sean Jean label and namesake, and my love and respect for him just continues to grow. Puff never fails to amaze me.

Well, he did it again with his annual White Party. This year he threw it out in LA on the 4th of July. A fab party in Beverly Hills, which Diddy co-hosted with Ashton Kutcher.

The theme was “We Are Family” and it was a benefit for Malaria No More, a really fantastic nonprofit that is working to end malaria in Africa. Check out Diddy’s great video about the organization, and why their work is so important!

I always love to see Puff runnin’ the mike with Andre Harrell at his side. Love catching up with so many friends you just don’t get to see as much anymore. Busta!! Yeah! Rev. Run (1,2 Oh My God! — its an inside joke…) The beautiful Demi was there with Ashton, to celebrate and support the cause, along with Mariah, and her husband Nick Cannon. I also ran into Lindsay Lohan, Khloe Kardashian, and Ashley Olsen. And the belle of the ball, my beautiful mommy Janice Combs!

We all danced in white to Michael Jackson songs, and the night became a tribute and celebration to him, too — definitely a night I will remember!

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Hot Weather Style Rules

Wednesday, June 10th, 2009
The Boyfriend Tank in juicy raspberry!

Raspberry Boyfriend Tank!

Hot weather is here, with weekends filled up with cookouts, softball games and beach parties. It’s also when I start reminding the ladies in my life about a big rule of style: “casual” doesn’t mean you can toss all fashion sensibility into the garbage!

It’s easy to be comfortable and have great style. Just follow these Casual Party Dos and Don’ts!

Do:

  • Embrace color – try out a bold orange hair accessory, or a flirty raspberry pink Yummie Tummie Boyfriend Tank to show off sexy shoulders.
  • Go for a comfortable shoe – have fun with a flat, metallic sandal, or try the Fit Flop which were featured on Oprah’s favorite things with Yummie Tummie
  • Choose simple jewelry, like a charm – I love Good Charma! — on a leather cord or silver chain
  • Keep your makeup light – use SPF, tinted moisturizer, not heavy foundation, swipe on some waterproof mascara, and a pretty, sheer lip gloss. You’ll be done, but not too done. (more…)

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Posted in How to Wear It, New and Exciting, Newsletter, Organ Donation, Shapewear, Uncategorized, Your Questions | No Comments »



Introducing the Nursing T

Wednesday, August 27th, 2008

nursing-t-yummieLook stunning while secretly conceiling your baby weight with our Yummie Tummie Nursing T. Designed to slim and smooth that stubborn, new Mommy middle. Ultra soft and comfortable, our simple snap down bust panel and adjustable straps allow for easy and convenient nursing while still supporting your feminine curves.

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