Archive for the ‘How to Wear It’ Category
Wednesday, August 25th, 2010
 Are you seeing the same baby boom around you that I am? Two close girlfriends plus my upstairs neighbor are all expecting. Mazel tov!
And we all know that everyone loves buying presents for babies. But I make a point of remembering the mamas, especially right after she arrives home and needs some yummie love and support!
I gained 68 pounds when I was pregnant with my son, Jax, who was born with bilary atresia. It’s a rare and life threatening liver condition, and getting him well enough to come home was the most important thing in the weeks after his birth. I didn’t have time or energy to work out, or diet to get back to my pre-baby weight — but that didn’t mean I was happy showing my belly to the world every time I reached in to adjust my nursing bra!
When I got pregnant with my daughter, Ella, a few years later (and gained 63 pounds!) I remembered my disappointment with the nursing tops on the market. So I designed the Yummie Tummie Nursing Tank that does it all: it allowed me to quickly and discreetly nurse my sweet girl, gave me gentle support around my core, slimmed my new post-baby tummie and was a stylish layering piece I could dress up or down.
Now I give the Yummie Nursing Tank to all of my expecting friends, who love it — especially the first-time moms! And the latest yummie collection has the perfect companion piece to the gift: the new Yummie Shaping Yoga Pants! I can’t seem to take these off! They slim, smooth and shape your tummie and are one of my most versatile pieces in my own personal collection yet!
Treat your Mom-to-be girlfriend (or yourself!) to this Yummie Mummie Combo. It’s a gift she’ll use — and love! — every day because it helps her look and feel great, without taking any time or attention away from the new center of her universe.
Note from a Yummie Fan:
If you are about to have a baby or just had a baby this is ESSENTIAL! I wear it pretty much every day; it looks great under everything… and makes breast-feeding a breeze! - Breanne in Grand Rapids, MI
Tags: nursing tank, yoga pants
Posted in Being a Mom, How to Wear It, Newsletter | No Comments »
Tuesday, August 24th, 2010
 Yummie Style of the Week: Nursing Tank
So versatile, so fashionable, and so functional! Stay cozy and covered up while discreetly nursing your little one. Plus get the confidence-boosting support from the Yummie shaping panel.
How to wear it: The nursing tank is great as a layering piece, giving you both access and coverage. We love how Bethenny Frankel pairs the nude tank with a pink cardi on this episode of “Bethenny Getting Married.” Click thru the images to see how stylish and comfortable she looks — plus her daughter Bryn is so adorable!
Tags: bethenny frankel, nursing tank, real housewives
Posted in Being a Mom, How to Wear It, style of the week | No Comments »
Saturday, August 7th, 2010
 Yummie Style of the Week: Capri Shaping Leggings!
Thank you for the amazingly positive response to the Yummie Tummie Shaping Legging!
And because you asked for it, we added a new capri length! Now you have more choices for adding fun, functional and comfortable style to a dress, skirt or a flowing tunic!
How to wear it: Leggings go with everything! Under a sundress, with a long tee to the gym, with a flowing top and cute sandals for movies with the girls!
Tags: capri, leggings, shaping
Posted in How to Wear It, style of the week | 1 Comment »
Monday, August 2nd, 2010
 STYLE OF THE WEEK: The Short Sleeve Crew T-shirt
At last, the perfect T-shirt, in the latest “invisible” Yummie style. You get all of the Yummie Tummie smoothing and shaping that you love, covered by a top layer of stretch cotton. No seams, lots of classic appeal.
HOW TO WEAR IT: Exactly the same way you wear your favorite white t-shirt! With jeans, shorts or a cute skirt! The top layer of soft cotton makes this top a smooth, seam-free and entirely versatile wardrobe-must-have!
Tags: crew, invisibles, shortsleeved, t-shirt, white
Posted in How to Wear It, New and Exciting, style of the week | No Comments »
Friday, July 30th, 2010
 Fall Classic Preview!
Hi Yummies -
The sun and fun of summer make it my favorite season. We’ve been celebrating everything Yummie about summer on Facebook, and the days are flying by! Even with a month or so of summer to go, everywhere you look, fall styles are appearing. We are easing our way back into my favorite fashion season with an early preview of a new piece you’ll love!
The Chelsea Classic Button Down is a beautiful example of form, function and fashion all in one gorgeous shirt.
Sharp tailoring on the collar and cuffs gives the Chelsea a neat and clean line, while blouson styling and the Yummie Tummie built-in shaping slims your waist, creating an undeniably feminine silhouette. A full, attached bodysuit keeps everything smoothly in place.
This is the perfect shirt to wear tucked into a skirt, a pair of hot trousers, or with boyfriend jeans on the weekend (and add a cardigan as soon as the fall temps kick in!) It will be the workhorse of your wardrobe! Right now, the thing I love the most is that the crisp white fabric really looks great with your summer tan. So you can show it off in this new style, and still be fashion forward for the new season!
Tags: button down, chelsea, classic, fall preview, white shirt
Posted in How to Wear It, New and Exciting, Newsletter | No Comments »
Tuesday, July 27th, 2010
 STYLE OF THE WEEK: The Sexy Teddie in Plum!
The Sexy Teddie combines the seductive appeal of your favorite lingerie with the confidence-boosting smoothing of the patented Yummie Tummie shaping panel — now available in the sophisticated and flattering plum color!
HOW TO WEAR IT: The Sexy Teddie is all about versatility! This piece can take you “from the bedroom to the boardroom!” Perfect by itself as lingerie, just add a pencil skirt, silky blouse or tailored jacket and you’re ready for a day at the office!
Tags: lingerie, sexy teddie, style of the week
Posted in How to Wear It, style of the week | No Comments »
Monday, July 19th, 2010
 STYLE OF THE WEEK: The Shaping Yoga Pant!
Throwing on a pair of yoga pants takes on a whole new stylish meaning when they’re Yummie Tummie Shaping Yoga Pants! Moderate built-in tummie control gives you just enough smoothing hold to feel confident, whether you’re running to the grocery store, or doing Forward Bend in a crowded yoga class!
HOW TO WEAR IT: There’s no wrong way to wear yoga pants, which is why we LOVE them so much! Pull them on with a cute t-shirt and hoodie to run errands or go to the gym, or pair with a trendy wrap sweater and long necklace for a casual night out!
Tags: How to Wear It, style of the week, yoga pant
Posted in How to Wear It, style of the week | No Comments »
Wednesday, July 14th, 2010
 Heather’s Yummie July Picks!
Hi Yummies -
Casual summer time fun doesn’t mean letting your personal style go to the dogs! You can keep it basic and still be chic with the right wardrobe pieces.
I live by a few style rules:
- Get fitted for a good bra - it does wonders for your posture
- Tuck in your top with a trendy belt - define your waist and instantly look pulled together
- Invest in jeans that really fit - a dark wash and a little Lycra for the win!
Even with these tips, it’s important to remember that straps and waistbands create bulges and rolls. Sure, I can wear my jeans from when I was 25, but they don’t fit my post-baby, 40 year old body the same way!
That’s where Yummie Tummie comes in - it’s our specialty! Replace those slouchy t-shirts and unstructured tanks (that do nothing for your figure!) with our wardrobe must-have basics collection, and be ready to slim your line and show it off!
The latest and greatest Basic is also my pick for July: the Short Sleeve Crew T-Shirt in white, black and navy. The patented three-panel design gives you the smoothing support on the inside, and a top layer of stretch cotton provides seam-free versatility. You can wear it with everything!
Seven Sassy Short Sleeve Crew T-Shirt Styles:
- TUCK IT into shorts for the weekend
- STYLE IT with a skirt to go from day to night
- LAYER IT under a light summer jacket or cool vest
- EMBELLISH IT with a scarf or chunky necklace
- PAIR IT your favorite capris or jeans
- MAKE IT casual with Flats or chic with heels
- PACK IT for all your trips and you never have to iron again!
And remember, you always get free shipping when you order two or more items. Stock up for summer!
PS - You can look like Lady Gaga or Rihanna! Enter to win a pair of the A-Morir by Kerin Rose handcrafted sunglasses created for the Yummie Tummie fashion show! They are a one-of-a-kind design with a retail value of $400.
Tags: july picks, short sleeve crew t-shirt, style tips
Posted in How to Wear It, New and Exciting, Newsletter | No Comments »
Tuesday, July 13th, 2010
 STYLE OF THE WEEK: Gwen Racer Back Embellished Tank
You’ll look AND feel cool in this edgy and sophisticated new style. The Gwen mixes rocker chick chic and functional fashion — it’s the perfect top for going out and dancing all night long!
HOW TO WEAR IT: It’s an every day basic with a twist — a removable chain necklace that brings your outfit life, plus a super trendy racer back. You can wear it to work with a skirt, on a weekend picnic with jean shorts and sandals, or with skinny jeans out on the town with friends!
Tags: embellished, facebook, gwen, style of the week
Posted in How to Wear It, style of the week | No Comments »
Wednesday, July 7th, 2010
 Yummie Tummie STYLE OF THE WEEK: The Rhianna!
It’s sexy, it’s stylish, it’s shapely, it’s the Rhianna corset! This brand new Yummie style brings together form and function in a super cool rocker girl top.
HOW TO WEAR IT:
Pair your corset with a leather jacket, jeans & sky high heels, you’ll give any fashionista a run for her money!
For a casual, office-appropriate look, go for masculine tailoring on wide-legged pants.
Try a combo of corset, blouse, skirt & wide belt, it’s perfect for almost any occasion!
Tags: corset, How to Wear It, rhianna, style of the week
Posted in How to Wear It, style of the week | 1 Comment »
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